We Build And Buy Online Businesses
Combining the approach of a private equity firm with the strategies of a direct response marketing agency
Founded by Felipe Cortes in 2012, Cortes Ventures is a holding group of internet businesses and digital properties.
Our companies are operationally lean and have confirmed revenue potential.
We scale them rapidly through proven digital growth strategies, such as direct response advertising and marketing funnels.
In doing so, we create an agile, always-growing portfolio of premium online assets with high margins and room to grow — irresistible gems in the landscape of online business investing.
We’re innovators, dedicated to creating value, building relationships, and giving back.
Our Blueprint For Scalable Portfolio Growth
1. Market Research
Whenever we consider starting a new business or buying an existing one, we conduct a thorough survey of the market.
Is there unmet demand within a niche? An identifiable and reachable segment of the market that is underserved?
We never enter an industry without knowing exactly who our customers are, what they need, and how to serve them.
2. Offer Creation
Once we understand the market and our target customers, we source potential solutions to fulfill the unmet demand.
We never assume to know the one thing our audience wants. We create multiple offers to test systematically, providing us with unique opportunities in:
- Launching new startups from scratch;
- Buying operational businesses;
- Investing in joint ventures & affiliate partnerships.
3. Media Buying
We leverage proven, direct-response advertising to put our message in front of our target customers in a way that not only delivers valuable content, but also increases our ROAS (return on ad spend).
This enables us to rapidly reach product/market fit — that is, the right solution for the right customer — and then quickly scale the offers that produce the highest return on investment.
4. Data Analysis
Although it’s the last step listed, it doesn’t mean that it only happens at the end. In reality, we collect data at every stage in the process to enhance market intelligence, optimize strategies, fix problems, and identify new opportunities.
Our goal is to create a virtuous cycle — the more data we gather, the more ways we discover to serve our clients and grow our companies.
Our Core Values & Guiding Principles
It’s our mission to develop relationships by providing an abundance of value to our clients, employees, partners, and investors.
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Nurture Relationships
Relationships are everything to us. They are our most valuable asset. We cherish, nurture, and protect them. We honor them with trust, and act to earn trust.
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Provide More Value
Providing more value to others than what we take is the right way to build long-lasting relationships. Our creed is to prosper by making a positive impact, raising the quality of life for our customers, our communities, and everyone we connect with.
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Have A Contagious Passion
Real passion is genuine, attractive, and can’t be faked. We strive to do what we love and love what we do, so much that our passion bubbles over to our partners and inspires everyone involved. Ours is a culture of curiosity, joy, and creativity.
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Explore Your Full Potential
We are in constant effort to improve our performance and reach our full potential. We strive never to leave anything on the table; we go the extra mile; and we never to settle for less than our best.
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Always Prioritize
First things always come first. We always keep our eye on the ball. Whatever has the biggest leverage, and makes the biggest impact on the task at hand, gets the priority.
Careers & Open Positions
We’re always looking for candidates who are mission-focused, data-driven, and above all else, looking for a deeper meaning in their work. We pride ourselves on hiring talented individuals from all walks of life and different backgrounds. We advocate for diversity and inclusion in the workplace.
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